Homework

A Car:

Females: A car may be gendered for a female consumer by showing the car being used to drop the kids off at school, or showing the car being used as the women is shopping or out with her friends.

Males: A car may be gendered for a male consumer by showing the car with a man in a business suit or maybe if the advert shows the car driving fast.

Bottled Beer:

Females: Bottled beer may be gendered for a female consumer by showing women out on a girly night all dressed up and there all drinking the beer and having fun.

Males: Bottled beer may be gendered for a male consumer by showing men in suits drinking it.

Mobile phone:

Females: A mobile phone may be gendered for a female consumer by showing the woman having a chat with her mother or friends on the phone.

Males: A mobile phone mat be gendered for a male consumer by showing the man talking with his work colleagues.

Deodorant:

Females: Deodorant may be gendered for a female consumer by showing the women spraying herself with the deodorant and her friends all around her.

Males:  Deodorant may be gendered for a male consumer by showing the man spraying himself with deodorant.

Trainers:

Females: Trainers may be gendered for a female consumer by showing a women walking in them with her mum or her children.

Males: Trainers may be gendered for a male consumer by showing a man playing football or being sporty.