1. This product is a perfume. They used a close up of the model. I think they used a close up to show how pretty she is. It’s a close up of the model and she is promoting a nice lifestyle because she looks healthy. The camera shot is a mid-shot. She has a direct mode of address as she is looking straight at the audience. I think this advert fulfils areas of Maslow’s needs such as Need for prominence. A model was used to represent the perfume. They chose a woman with beauty so that we think the product has beauty.
1. The logo is quiet big and the perfume is also in the advert, the advert looks very glitz and glam so this is how I think the product is being sold.
2. The setting for this product is very plain and simple yet still very pretty. The lighting just captures her facial features which gives beauty and makes us want to buy the product because the model is beautiful. The costume is pretty.
3. The colour pink is dominant throughout the advert, I think this is because pink is a feminine and soft colour, it’s also beautiful.
4. The lighting looks natural but we know it’s not because it’s mostly focused on her face to emphasise her beauty.
5. The text on the advert is in italics which gives the advert a feminine look because italics are usually associated with women, I think the target audience for this product is for 25 and over women. I think this perfume is for sophisticated and mature women.
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